The Long Tail Theory for Business by 50MINUTES

Author:50MINUTES
Language: eng
Format: epub
Publisher: 50Minutes.com
Published: 2017-01-15T00:00:00+00:00

Extra information

Generic keywords (general meanings encompassing a series of more specific words) are competitive and are made up of about two words. For example, a person searching for a site for synonyms will enter “synonym + [the word they are looking for]”. This search will only show the most used sites.

In contrast, secondary keywords are less popular but more specific. This could be, for example, an expression (three to five words or more) reflecting a more targeted search by the user, looking for specific content.

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